.YOU MAY certainly not realise it, but different typefaces elicit different emotions. Serif font styles, along with tiny movements in the end of letters, are frequently located in publications and newspapers. They seem trustworthy as well as authoritative.
Sans serif typefaces, which are plain, can easily show up contemporary as well as laid-back. Visual congruity gives audiences a feeling that they know where they stand up it assists to develop depend on. In the case of The Business analyst, it specifies the tone for our journalism.